The challenge
A specialist apparel brand needed a storefront that looked and behaved exactly the way they wanted - bespoke product presentation, size/care/fabric detail, colour-swatch selection - on a modern, maintainable commerce platform, and one that would keep running reliably for the long haul.
Bespoke presentation
Product detail, size/care/fabric information and colour-swatch selection had to look exactly the way the brand wanted.
Modern platform
The store had to run on a modern, maintainable commerce platform - not a fragile one-off build.
Built to last
Above all it had to keep running reliably for the long haul, earning every day without drama.
What we built
A fully custom BigCommerce storefront (Stencil/Cornerstone theme), tailored to the brand - each capability answering a specific need above.
- ◆Bespoke product experienceColour swatches, variant image switching, a four-image gallery with zoom and lightbox, and dedicated details/size/care/fabric sections.
- ◆Specialised templatesStandard, baby, youth and custom product layouts, plus a custom two-product quick-add grid.
- ◆Optimised checkoutOne-page checkout with free-shipping progress messaging and a responsive mobile flow.
- ◆Performance & reachLazy-loaded responsive images, deferred marketing tags, SEO structured data, and Google AMP product and category pages.
The stack
A modern, maintained commerce platform - bespoke where it matters, standard where it should be.
Relationship: a direct, nameable client - a storefront Silex built and has kept running for the brand for nearly two decades.
Results
One of the longest-running stores in our portfolio - a fully bespoke storefront experience on a modern, maintained platform, selling reliably for nearly twenty years.
"Eighteen years, and the storefront still sells every day. You don't often get software that lasts - and keeps earning - that long."
- Owner, custom apparel storefront (illustrative - attribution pending client approval)
Why it matters
This custom apparel storefront is proof of the Silex trait that matters most to a store owner: longevity. A custom storefront we built has been selling reliably for eighteen years - because we build to last and stay to support. That is the same discipline Silex brings to a B2B ordering platform or a full retail stack - engineered to your business, owned by you, and supported for the long run.
