The challenge
The distributor sells hardware, lumber, commercial supplies, and industrial MRO products - to both walk-in retail customers and business accounts. That means an enterprise-scale catalog (tens of thousands of SKUs across thousands of categories and suppliers), fast repeat ordering for trade buyers, and the flexibility to run multiple storefronts with account-level pricing - all reliably, for years.
Enterprise catalog
Tens of thousands of SKUs across thousands of categories and suppliers, with search that keeps them findable.
Fast trade ordering
Repeat buyers need to order by name or SKU, with account pricing, quotes and POs - not a consumer checkout.
Multiple storefronts
Several stores with per-store settings and account-level pricing, running from one platform.
What we built
A heavily customized AspDotNetStorefront Multistore platform.
- ◆Enterprise catalog at scale15,000+ products across 2,000+ categories and 1,300+ suppliers, with advanced, SKU, and custom search plus infinite-scroll browsing.
- ◆Rapid B2B orderingOrder by name or SKU, customer-level pricing and quantity discounts, purchase orders, request-a-quote, and reorder for trade buyers.
- ◆Broad payments & fulfilmentAround fifteen payment gateways (cards, PayPal, Amazon, PO, check, COD, and more), real-time carrier rates, split shipments, and multiple ship-to addresses.
- ◆Multi-store operationSeveral storefronts run from one platform, with per-store settings, locales, and currencies.
The stack
Custom, self-hosted commerce at genuine catalog scale - multi-store, B2B and B2C at once, kept running reliably for fifteen years.
Delivery model: Delivered via a US delivery partner. Silex built and maintains the multi-store platform - enterprise catalog, trade ordering and payments - as a long-running engagement at national scale.
Results
One of the largest catalogs in our portfolio - serving both B2C and B2B from a single, self-hosted platform, and running reliably for fifteen years.
"One catalog across every store, fast reordering, and the payment options our trade customers actually use - it took the friction out of B2B ordering."
- E-commerce Manager, US hardware & lumber distributor (illustrative - attribution pending client approval)
Why it matters
This engagement shows Silex handling e-commerce at genuine catalog scale - tens of thousands of SKUs, thousands of suppliers, multi-store, B2B and B2C at once - and keeping it running reliably for fifteen years.
