Field notes on owning your platform.
Practical, senior-level writing on B2B e-commerce, vacation rental, retail and running AI in production - from the team that has kept clients selling on platforms they own for up to 18 years. No thought-leadership fluff. What actually breaks, and what actually lasts.
Content pillars
Five things we actually know something about.
Our pillars double as topic filters - we write where we have real client scar tissue, not on whatever's trending. "AI (dogfooding)" is deliberate: we run our own agents rather than lecturing about AI.
Latest
Latest field notes.
Lost your ASPDNSF developer? Here are your options.
The store still sells, but nobody left can touch it. A calm walk-through of maintain, migrate or rebuild - and how to decide without panic.
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Own vs. rent: the real cost of Guesty.
Per-door fees look small until you have 1,000 doors. What renting your platform actually costs over five years - and what owning it changes.
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Two-way ERP sync: what actually breaks.
Inventory, customers and orders flowing both ways sounds simple. From Sage, Acumatica and Epicor P21 builds - the failure modes nobody warns you about.
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When your POS, stock and online don't talk.
53 stores taught us where retail stacks fracture. The four seams between POS, inventory and the storefront - and how to close them on one platform.
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Agentic commerce: getting your catalog ready for AI buyers.
The next buyer might be a shopping agent, not a person. What two Australian B2B distributors did to make their catalogs discoverable - and orderable - by AI.
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What running an airport's power monitor taught us about uptime.
Second-by-second SCADA at two international airports resets your bar for "reliable." The mindset we carry back into every commerce build.
Read →By vertical
Read by what you run.
B2B / ASPDNSF
Account pricing, quotes, PunchOut, ERP sync and platform-longevity notes for distributors and manufacturers.
Explore →Vacation Rental
Own-vs-rent, channel sync, direct booking and AI guest comms for operators scaling past Guesty.
Explore →Retail Tech
POS, inventory, promotions and unified-commerce lessons from a 53-store, ~380,000-bill rollout.
Explore →AI (dogfooding)
Field reports from the agents we run in production - marketing, guest portals, concierge and agentic feeds.
Explore →POV
Ownership, longevity and reliability - how we think about building software that lasts 18 years.
Explore →All field notes
The full archive of proof, newest first, across every pillar.
Browse →Subscribe
One field note a month. The stuff we'd tell a friend running a store.
No newsletter theatre - a single, genuinely useful email a month on owning your platform, ERP integration, VR economics, retail stacks and what we learn running AI in production. Read by distributors, rental operators and retailers who'd rather own than rent.
Get started
Reading about it is step one. Seeing where you stand is step two.
If a post hit close to home - the missing developer, the per-door bill, the ERP that won't sync - book a free assessment and we'll show you exactly where your platform stands, whether we maintain, migrate or build.
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Want an AI agent like the one we run?
We don't just write about dogfooding AI - we run our own agents in production. Start with one narrow, high-value workflow and judge it on real output.